Comments on: The State of Blubrry http://blog.blubrry.com/2007/07/30/the-state-of-blubrry/ Updating, educating, and engaging our podcasting community. Mon, 17 Oct 2011 14:14:14 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Anna Farmery http://blog.blubrry.com/2007/07/30/the-state-of-blubrry/comment-page-1/#comment-1536 Anna Farmery Mon, 30 Jul 2007 21:00:09 +0000 http://blog.blubrry.com/2007/07/30/the-state-of-blubrry/#comment-1536 Rob Wow...two shows in the top performers! I believe that Blubrry offers the "facebook" of podcasting communities - meant as a compliment! iTunes remains the daddy for getting subscibers but I think Blubrry can develop widgets, ideas for capturing the non iPod crowd...the ones who still don't understand RSS, the ones who want a non geek, ease of use experience. I will continue to promote Blubrry as I believe you are building a new kind of podcasting experience....what I envisage is iTunes meets Facebook for non geeks, I know that probably sounds stupid! But keep up the great work and let's build this community together! Anna Rob

Wow…two shows in the top performers! I believe that Blubrry offers the “facebook” of podcasting communities – meant as a compliment! iTunes remains the daddy for getting subscibers but I think Blubrry can develop widgets, ideas for capturing the non iPod crowd…the ones who still don’t understand RSS, the ones who want a non geek, ease of use experience. I will continue to promote Blubrry as I believe you are building a new kind of podcasting experience….what I envisage is iTunes meets Facebook for non geeks, I know that probably sounds stupid! But keep up the great work and let’s build this community together!

Anna

]]> By: Rob Safuto http://blog.blubrry.com/2007/07/30/the-state-of-blubrry/comment-page-1/#comment-1535 Rob Safuto Mon, 30 Jul 2007 18:40:59 +0000 http://blog.blubrry.com/2007/07/30/the-state-of-blubrry/#comment-1535 At the end of the day we want to see value for the podcaster, the audience and their advertiser. The CPA option allows new advertisers to feel comfortable that they are getting a return. Those who show a return will eventually be able to get themselves flat rate sponsorship deals that provide the podcaster revenue certainty, the advertiser with a good value and the audience with the knowledge that their favorite shows are successful and continue producing great content. I don't think that CPM deals will go away altogether. This still makes sense In cases where the advertiser is looking for brand awareness and there may not be a desire to convert a customer right away. To your point though I think that all podcasters should be open to the idea of a CPA deal to help them get started earning revenue. It certainly doesn't hurt to approach hesitant advertisers with the idea. At the end of the day we want to see value for the podcaster, the audience and their advertiser. The CPA option allows new advertisers to feel comfortable that they are getting a return.

Those who show a return will eventually be able to get themselves flat rate sponsorship deals that provide the podcaster revenue certainty, the advertiser with a good value and the audience with the knowledge that their favorite shows are successful and continue producing great content.

I don’t think that CPM deals will go away altogether. This still makes sense In cases where the advertiser is looking for brand awareness and there may not be a desire to convert a customer right away.

To your point though I think that all podcasters should be open to the idea of a CPA deal to help them get started earning revenue. It certainly doesn’t hurt to approach hesitant advertisers with the idea.

]]> By: Christopher Penn, Financial Aid Podcast http://blog.blubrry.com/2007/07/30/the-state-of-blubrry/comment-page-1/#comment-1534 Christopher Penn, Financial Aid Podcast Mon, 30 Jul 2007 18:32:35 +0000 http://blog.blubrry.com/2007/07/30/the-state-of-blubrry/#comment-1534 You're absolutely right that affiliate marketing via conversion/cost per action is the way podcasters will get paid in the future. CPM for a show with 100 listeners makes no sense for either the advertiser or the show, but if you have a podcast with 25 CEOs as your only listeners, and you sell Gulfstream G550 aircraft, you basically need to sell ONE every two years to live well. That's CPA, and that's how people will get paid. We have an affiliate program here at work. No CPM, but if you find us a valid loan consolidation lead that signs with us, we mail you a Benjamin. Well said. Christopher S. Penn Producer, the Financial Aid Podcast Daily free financial aid internet radio, no iPod required http://www.FinancialAidPodcast.com FinancialAidPodcast [at] gmail [dot] com AIM: FinAidPodcast Show hotline: (206) 350-1208 You’re absolutely right that affiliate marketing via conversion/cost per action is the way podcasters will get paid in the future. CPM for a show with 100 listeners makes no sense for either the advertiser or the show, but if you have a podcast with 25 CEOs as your only listeners, and you sell Gulfstream G550 aircraft, you basically need to sell ONE every two years to live well. That’s CPA, and that’s how people will get paid. We have an affiliate program here at work. No CPM, but if you find us a valid loan consolidation lead that signs with us, we mail you a Benjamin.

Well said.

Christopher S. Penn
Producer, the Financial Aid Podcast
Daily free financial aid internet radio, no iPod required
http://www.FinancialAidPodcast.com
FinancialAidPodcast [at] gmail [dot] com
AIM: FinAidPodcast
Show hotline: (206) 350-1208

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